Automotive Dealership Direct Mail

Everyone loves a new car. Classic Mail Corp produces direct mail for car dealerships and dealer groups: we handle the list, the design, the printing and the drop at the post office.

We’re a family-owned direct mail company in Ormond Beach, Florida, serving dealerships and other businesses across the United States. Our VIN Gauge mailers are one of our signature products.

Who we work with

• New and used car dealerships, single-rooftop or groups.
• Dealer groups, with one approved design and each store’s name, address and phone number swapped in.
• Agencies and event companies that mail for dealers.

Our minimum is 5,000 pieces, for every format, including VIN Gauge mailers.

Formats we offer

If it can be mailed, Classic can do it. Pieces we produce for dealerships include:

• VIN Gauge mailers
• Postcards of any size
• Letters, including tear-away perforated letters
• Snap pack mailers and self-mailers
• Coupon mailers and service reminders
• Sweepstakes, scratch-off and 3-D mailers
• Every Door Direct Mail (EDDM)

See the full list on our direct mail services page. Incentives such as travel certificates, gift cards and tablets are available through our incentives program.

VIN Gauge mailers

VIN Gauge mailers are one of our signature products. The reader activates a small gauge on the piece to reveal a number, and the mailer explains what that number means. We design, produce and mail them for you. Ask us about them on a call, or see our direct mail services.

How it works

We handle the whole job, start to finish:

1. Free virtual meeting. We talk through your store, your markets and what you want to mail.
2. List. A mailing list from our data and leads services, Every Door Direct Mail (EDDM) routes, or your own sales and service customer file.
3. Design. Free graphic design, or your own file with no setup fees. You approve proofs before anything prints.
4. Print and production. Printing, personalizing, folding and any hand assembly the piece needs.
5. Mailing. We drop the mail at the post office for you. Your price covers all of it.

Fast turn times. We move quickly from approval to the mail stream. Tell us your in-home date and we’ll work to hit it. Repeat jobs go even faster, since your list, art and setup are already in place. Our FAQs cover delivery after the drop.

Tracking is available. Call tracking numbers with an online dashboard and recorded calls, offer codes, and mail tracking on request. We also offer Facebook lead generation with appointment scheduling through our digital marketing service.

Why dealers choose Classic Mail

• A signature format. VIN Gauge mailers, designed, produced and mailed for you.
• Family-owned. A Florida direct mail company in Ormond Beach, serving businesses across the United States.
• One partner, one price. List, design, printing and mailing under one roof.
• Fast turn times and careful service. We move quickly from approval to the mail stream, and every job gets the same close attention, from proof to post office.
• Mail that gets results. Clean design, the right list and on-time drops, built to keep your phones ringing and your showroom busy.
• No contracts and no rush fees. Mail once or keep going for years.
• A real person to call. You always have your representative’s phone number.

Frequently asked questions

What kinds of direct mail do you offer car dealerships?

VIN Gauge mailers, postcards, letters, snap packs, self-mailers, coupon mailers, service reminders, sweepstakes and 3-D mailers, and EDDM. We handle the list, design, printing and mailing, and we’ll talk specifics on a call.

What is a VIN Gauge mailer?

A mailer with a small gauge the reader activates to reveal a number, with the piece explaining what the number means. It’s one of our signature products.

What is the minimum order?

Our minimum is 5,000 pieces, for every format. You can mail the quantity in separate drops within a few weeks.

How much does dealership direct mail cost?

Prices begin in the 50-cent range and go up with the complexity of the design and production. Your price includes the list, design, printing and mailing. We quote each job after a short call.

Talk to us about your dealership mail

Tell us about your store. We’ll talk specifics in a free 15-minute virtual meeting.

• Book a Virtual Meeting
• Call (855) 252-7309, Monday to Friday, 9:30 AM to 5:30 PM ET
• Or use our contact page. Office visits are by appointment.

See all the industries we serve.